Branding strategies impact how a new acquisition or merger is accepted in the marketplace. A May 31, 2017 blog in Divestopedia states: “Choices around brand strategy or brand architecture on the heels of a merger or an acquisition send signals to key stakeholders. These decisions express to employees, investors, customers, and the market where the entity is headed, what’s changing, what’s staying the same, etc. Making the right brand strategy decisions is critical to activate the full potential of the merger or acquisition.

According to Bloomberg on March 29, 2017, “A year ago, a Donald Trump presidency didn't appear all that likely. So it felt almost as if Wall Street's dealmakers were speaking of an extreme--perhaps even amusing--hypothetical when they picked the ‘Art of the Deal’ author last March as the best candidate for mergers and acquisitions…

According to a February 2017 McKinsey & Company article, “Keeping ...

The sub-title says it all— “SEVEN LESSONS FROM ONE JOURNEY: What I learned about empirical analysis, dominant hypotheses, and the value of a clean workshop while crossing Australia on my bike.”