The sub-title says it all— “SEVEN LESSONS FROM ONE JOURNEY: What I learned about empirical analysis, dominant hypotheses, and the value of a clean workshop while crossing Australia on my bike.”

In a September 2016 article from McKinsey & Company, Chris Bradley describes his experience: “Having committed to this crazy notion of adventure motorbiking, I had to learn enough about my motorcycle to perform basic maintenance and trouble-shooting, given the inevitability of things breaking down. As I struggled to climb the steep learning curve (which often involved undoing my own unwitting mistakes), I saw many parallels with my work in strategy consulting. I’ve gathered these reflections here—lessons from the world of motorcycle maintenance that should resonate with strategists…”

Read the full article here: