Free Webinar What is Your Collision Shop Worth
By Published On: April 28, 2025

Free Webinar: What is Your Collision Shop Worth?

Get a buyer’s, seller’s and real estate expert’s view on valuation drivers, along with a confidential valuation tool just for registrants.

Collision Shop Webinar

Thinking about selling your collision repair shop, buying a shop, or just curious what it’s worth in today’s market?

Autobody News is bringing together a powerhouse panel with diverse, real-world experience to provide an inside look at how deals are getting done and what drives value.

The free webinar will be broadcast live at noon ET May 8and will be available on-demand after for anyone who completes the simple registration form.

Join Cole Strandberg, managing director at FOCUS Investment Banking and M&A expert in the automotive aftermarket, along with:

  • Thomas Goforth, former CEO of Absolute Collision, who successfully led and sold a seven-store MSO to Classic Collision, offering an owner’s view of the M&A journey
  • Walt Link, former EVP at Gerber Collision and now CEO of NexGen Collision, a new private equity-backed platform, sharing insights on what buyers are looking for right now
  • Spencer Ward, associate at Marcus & Millichap, specializing in collision repair real estate, who will shed light on how your shop’s real estate factors into overall valuation

In this fast-paced and practical session, you’ll learn:

  • How to identify and leverage the key drivers that increase your shop’s value
  • How to master different valuation methods to ensure an accurate assessment
  • How to confidently prepare for a future sale or internal transition
  • Real examples from recent transactions
  • How FOCUS Investment Banking’s valuation tool can provide a confidential valuation range to shop owners who complete one simple form

Whether you’re preparing for an exit or just planning ahead, this webinar will arm you with the insights you need to make informed decisions and capitalize on your hard work.

Cole Strandberg, a FOCUS Managing Director, joins the FOCUS team following nearly a decade of banking and operational experience in the automotive, transportation, and distribution industries.

Prior to joining FOCUS in 2022, Mr. Strandberg was director of business development for Autotality (formerly Filterworks USA), the leading provider of facility design, equipment, and service solutions for the automotive repair industry. During his time with Autotality, the company partnered with a private equity firm and subsequently made six add-on acquisitions, eventually quadrupling in size. Mr. Strandberg was responsible for the company’s growth efforts, including key account management, strategic sales & marketing, and various operational management functions.

Before Autotality, Mr. Strandberg was an associate on the equity capital markets team at Noble Capital Markets, a boutique investment bank focused on small cap emerging growth companies in the health care, technology, media, transportation & logistics, and natural resources sectors.

Mr. Strandberg’s deep automotive industry knowledge and network, combined with his significant transaction experience on both the sell side and the buy side, makes him a valuable asset to FOCUS’s Automotive Aftermarket Team.

Mr. Strandberg earned a Master of Science degree in entrepreneurship from the University of Florida Warrington College of Business and a Bachelor’s degree in business administration and finance from the University of Mississippi.