Cole Strandberg



Industry Expertise

Industry Groups

Cole Strandberg, a FOCUS Principal, joins the FOCUS team following nearly a decade of banking and operational experience in the automotive, transportation, and distribution industries.

Prior to joining FOCUS in 2022, Mr. Strandberg was director of business development for Autotality (formerly Filterworks USA), the leading provider of facility design, equipment, and service solutions for the automotive repair industry. During his time with Autotality, the company partnered with a private equity firm and subsequently made six add-on acquisitions, eventually quadrupling in size. Mr. Strandberg was responsible for the company’s growth efforts, including key account management, strategic sales & marketing, and various operational management functions.

Before Autotality, Mr. Strandberg was an associate on the equity capital markets team at Noble Capital Markets, a boutique investment bank focused on small cap emerging growth companies in the health care, technology, media, transportation & logistics, and natural resources sectors.

Mr. Strandberg’s deep automotive industry knowledge and network, combined with his significant transaction experience on both the sell side and the buy side, makes him a valuable asset to FOCUS’s Automotive Aftermarket Team.

Mr. Strandberg earned a Master of Science degree in entrepreneurship from the University of Florida Warrington College of Business and a Bachelor’s degree in business administration and finance from the University of Mississippi.