By Published On: April 26, 2022

McNulty & Associates, an industry leading provider of price-to-win (PTW) and competitive analysis and assessments professional services, has joined Citrin Cooperman, one of the nation’s largest professional services firms. This case study highlights the unique process of this transaction.

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Kahla Cooper is the Director of Marketing at FOCUS. In this role, Ms. Cooper designs and implements the overall marketing strategy. Ms. Cooper works with each industry team leader to define programs in order to promote and brand FOCUS’ suite of capabilities.