By Giorgio AndonianPublished On: February 13, 2023

How private equity is consolidating the tire & service market

Private equity has been an important source of capital for businesses of all kinds seeking growth. It provides working capital, management expertise, and access to a broad range of resources required for strategic planning, management development, financial restructuring, and operational improvements.
Historically tire retailers largely steered away from PE backing—and the consolidation that often accompanies it. Larger regionals have started to work with private equity, but many others have turned away. But is that the right strategy?

PE firms—which according to some estimates still have $2 trillion to $3 trillion of “dry powder” they are eager to put to work—are now targeting large amounts of capital to the automotive aftermarket, and they’re not alone. Tire sales account for about 30% of revenue across the entire auto aftermarket industry—the biggest segment within that space.

According to the Automotive Aftermarket Suppliers Association (AASA), the aftermarket for U.S. light-duty vehicles totaled $324 billion in 2021, up 11% from $292 billion in 2020, mainly due to the impact of the Covid-19 pandemic. (The figures exclude the market for medium- and heavy-duty vehicles.) Industry growth is projected to slow to about 4% a year through 2024, which means there’s not a lot of room for PE firms to grow in the business without acquisition.

The main objective of PE firms is to grow their investments and then sell them several years down the road. The most obvious way to do this is through organic growth, but that seems less likely to happen in the tire business. That leaves acquisitions, which leads to consolidation.

Is consolidation something to fear?

To many retailers, consolidation carries a number of potentially negative consequences for the industry, including reduced competition, job consolidation, higher prices, lower quality services and most of all giving control of a family run generational business to professional investors. But forward-thinking players in the retail tire and service business believe consolidation brings a number of benefits.

Acquisitions enable an increase in market share and expansion into new markets, which might otherwise be difficult to achieve due to geographic distance and an owner’s aversion to risking his or her own capital. A larger company will be able to achieve greater economies of scale and thus lower costs through M&A. This could in turn lead to improved customer service and quality while increasing profitability at the same time—all good things for customers and shareholders! One of the greatest benefits of partnering with a private equity backed consolidator is the exit ramp provided for businesses owners looking to sell their companies, or the option to stay along for the ride and get a ‘second bite of the apple’ in a few years.

As consolidation within the auto aftermarket accelerates, suppliers and vendors can expect to see a continuation of the trend towards fewer, but larger, ownership groups, as well as the emergence of a new generation of entrepreneurs who will lead those groups once they reach critical mass.

What happens next?

In the U.S., PE buyers will most likely be looking to buy regional brands and expand them, using their brand strength, scale, lower costs, and larger coverage area to beat local chains that have already consolidated their footprints in their markets. They will also be looking for growth in the service market, as well as an opportunity to use the U.S. market as a test bed for international expansion. I believe you will see some private equity groups start to invest further into the automotive aftermarket by targeting parallel markets such as auto parts and tire wholesale.

The good news for retailers interested in consolidating is that they can expect well-funded operators with strong balance sheets who have no intention of cashing out of their investments quickly. We also expect that service outlets will be looking for buyers willing to pay a premium to build a national footprint, as well as having access to capital in order to make those acquisitions happen.

Consolidating private equity might appear intimidating at first, but with the right research it can be leveraged to benefit both buyers and sellers alike. Although the automotive aftermarket industry presents some degree of uncertainty in terms of growth rates, tires offer reassurance as they are predicted to grow nearly four percent in 2024. It is essential that decision-makers look at both the short-term and long-term outlooks when evaluating if consolidation is beneficial or not. Though fear is natural when faced with a significant change, understanding what comes next helps us prepare for its effects. Critical analysis should be applied to preparing for the opportunities ahead, making sure that the move towards consolidation will foster more positive than negative outcomes for those within the industry.

Giorgio Andonian is a Managing Director in FOCUS Investment Banking’s Auto Aftermarket Group. With a lifetime spent in is family’s automotive business, he now advises and assists privately held middle market auto aftermarket companies with mergers and acquisitions. Contact Giorgio at [email protected].

Giorgio Andonian is a Managing Director at FOCUS Investment Banking, where he specializes in mergers, acquisitions, recapitalizations, and capital raises for middle-market businesses across the automotive aftermarket industry. He brings over 15 years of operational experience from the tire and service sector. He began his career at his family's business, Discount Tire Centers of Southern California, where he held positions spanning finance, business analysis, operations, inventory management, and purchasing. He later served as vice president of a regional tire chain in Southern California, overseeing all aspects of operations and successfully preparing the business for an exit to a private equity platform. Since joining FOCUS in 2019, Andonian has become a recognized voice in the automotive aftermarket, providing insights on industry trends, M&A activity, and market dynamics from OEM manufacturers through distributors, jobbers, and retail operators to the end consumer. His unique combination of hands-on operational expertise and investment banking acumen allows him to analyze the entire value chain and understand how changes at one level ripple throughout the industry. Andonian holds an MBA with an emphasis in finance from Pepperdine University's Graziadio School of Business and Management and a Bachelor of Science in Business Administration with emphases in finance and supply chain management from the University of San Diego. He holds Series 79, Series 82, and Series 63 licenses.