Strategy and the Art of Motorcycle Maintenance

By Kahla CooperPublished On: December 16, 2016

The sub-title says it all— “SEVEN LESSONS FROM ONE JOURNEY: What I learned about empirical analysis, dominant hypotheses, and the value of a clean workshop while crossing Australia on my bike.”

In a September 2016 article from McKinsey & Company, Chris Bradley describes his experience: “Having committed to this crazy notion of adventure motorbiking, I had to learn enough about my motorcycle to perform basic maintenance and trouble-shooting, given the inevitability of things breaking down. As I struggled to climb the steep learning curve (which often involved undoing my own unwitting mistakes), I saw many parallels with my work in strategy consulting. I’ve gathered these reflections here—lessons from the world of motorcycle maintenance that should resonate with strategists…”

Read the full article here: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/strategy-and-the-art-of-motorcycle-maintenance?cid=other-eml-alt-mip-mck-oth-1611

Kahla Cooper is the Director of Marketing at FOCUS. In this role, Ms. Cooper designs and implements the overall marketing strategy. Ms. Cooper works with each industry team leader to define programs in order to promote and brand FOCUS’ suite of capabilities.