Strategic Partnering: How Focus Enterprises Can Help
Strategic partnering services assist Focus clients in finding and developing relationships with other companies that have products and/or technologies that can benefit from additional sales channels, marketing skills, engineering expertise, manufacturing capacity or investment.
Strategic partnering arrangements can take the form of a license agreement, a joint venture, a sale and service agreement, a contract manufacturing agreement or an equity/debt investment.
Focus Partners are action-oriented in their assignments as quite often these partnership arrangements require a lot of time and effort to complete. A typical scenario usually involves an emerging growth company that has a technology or product line which is under-leveraged and can benefit from a relationship with a larger organization. The larger company can provide a distribution channel, manufacturing capacity, development funding to customize the technology or product to its market segment, and investment capital. The smaller company offers the larger company a focused "quick time-to-market" and customizing capability that often does not exist in a larger company.
While the above scenario makes clear sense, which may be apparent to both organizations, often each organization lacks the available staff to concentrate on the potential of such a partnering arrangement. Focus principals are, therefore, ideally suited to facilitate the transaction to the benefit of both organizations.