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By Published On: March 23, 2022

Performance Collision Centers, a premier provider of collision repair services headquartered in Myrtle Beach, South Carolina, has been acquired by Classic Collision, LLC, a national collision repair operator based in Atlanta. FOCUS initiated this transaction and advised Performance Collision throughout the process. This case study highlights the unique process of this transaction.

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Kahla Cooper is the Director of Marketing at FOCUS. In this role, Ms. Cooper designs and implements the overall marketing strategy. Ms. Cooper works with each industry team leader to define programs in order to promote and brand FOCUS’ suite of capabilities.