Marsh Auto Group Case Study
Marsh Automotive Group, a new and used car dealer, headquartered in Traverse City, Michigan has been acquired by Serra Automotive, a privately-held retail automotive group. This case study highlights the unique process of this transaction.
Kahla Cooper is the Director of Marketing at FOCUS. In this role, Ms. Cooper designs and implements the overall marketing strategy. Ms. Cooper works with each industry team leader to define programs in order to promote and brand FOCUS’ suite of capabilities.
