Inside, be sure to read Part I of a fascinating new two-part article, “Precision Medicine—The Leading Edge of Medical Therapeutics.” According to the authors (an impressive group of FOCUS interns and researchers), precision medicine is a transformative approach to disease treatment and prevention, customizing healthcare based on an individual’s genetic makeup, lifestyle and environment. It guides medical decision-making by looking at patients’ genes—their unique DNA and RNA—along with their health history, socioeconomic status, environment and lifestyle choices.
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Kahla Cooper is the Director of Marketing at FOCUS. In this role, Ms. Cooper designs and implements the overall marketing strategy. Ms. Cooper works with each industry team leader to define programs in order to promote and brand FOCUS’ suite of capabilities.
