This presentation was given at the AutoCare Association’s annual PBES conference in May 2017. It kicked off the first day of the conference and was the introductory portion of a panel discussion entitled “Managing Change in the PBE industry – Grow and Thrive, or Sell?” To receive a recap of the panel contact David Roberts at [email protected].
Kahla Cooper is the Director of Marketing at FOCUS. In this role, Ms. Cooper designs and implements the overall marketing strategy. Ms. Cooper works with each industry team leader to define programs in order to promote and brand FOCUS’ suite of capabilities.
